Brands We Represent

Consumer Products division offers a wide range of consumer products covering categories as diverse as batteries & lighting products, travel goods & accessories, luminaries, oral care, foodstuff and incense sticks. Keeping in line with the company’s philosophy that quality is of paramount importance, each product ranks among the best names in its field. Brief write up of key products are given below:


Eveready Batteries was one of the first, and most important, distributorships for VV & Sons in the UAE. Through the years, the company’s Eveready range increased steadily, and a number of variant products were gradually introduced, including flashlights and lanterns. Energizer Alkaline batteries were introduced in early 80’s and has shown a steady growth ever since.


OSRAM is a high-tech company in the lighting industry. OSRAM is part of the Industrial sector of Siemens and one of the two leading lighting manufacturers in the world. Over 66 percent of sales come from energy-efficient products. This global player employs more than 39.000 people worldwide, supplies customers in some 150 countries and has 46 production facilities in 17 countries.


For more than 30 years, V.I.P. has created durable and superior quality products, which are both stylish & luxurious. The brand building exercise undertaken in the U.A.E. has paid rich dividends in firmly establishing V.I.P. luggage as one of the major players. V.I.P. offers a vast range of hard sided luggage as also soft sided suitcases, briefcases, cabin bags and totes. They have recently diversified into school bags and personal products.


For almost 75 years, Parle have been manufacturing quality biscuits and confectionery. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new taste.

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